4 Steps to Getting Great Testimonial Quotes!
by Casey Demchak | Dec 14, 2017 | TestimonialsIn my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?” This is a good question,...
4 Steps to Writing a Strong Media Contact Page
by Casey Demchak | Aug 10, 2017 | Copywriting TechniquesCopywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
How to Make Your Marketing Copy Grab the Eye!
by Casey Demchak | Mar 9, 2017 | Copywriting TechniquesIt’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
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