by Casey Demchak | Mar 8, 2013 | Blog, Headlines
The easiest way to improve any medical marketing piece is to create better headlines. When you need to come up with a great headline quickly, these three strategic tips will help you get what you need in a hurry. #1 Remember that great headlines can be very simple...
by Casey Demchak | Mar 6, 2013 | Blog, Medical Product Tag Lines
It’s always an advantage to have a benefit-driven tag line that clients automatically link to your product or service because it acts as a simple, strong selling statement for your brand. When developing tag lines, the power is in simplicity. Here’s a highly-effective...
by Casey Demchak | Mar 2, 2013 | Blog, Headlines
Without a doubt the most valuable real estate in medical copywriting writing is the space in your marketing materials where you include your product and company tag lines and the headlines that appear above your body copy. The first thing prospects do when they look...
by Casey Demchak | Feb 26, 2013 | Blog, Copywriting Techniques
It’s a copywriting writing mistake I’ve seen a million times. But don’t you make it too. The problem? Medical copywriting that is not presented in the right conversational style. It’s either too stiff and formal (happens a lot in medical), or too overblown with hype...
by Casey Demchak | Feb 12, 2013 | Blog, Copywriting Techniques
Setups and payoffs are the vital relationship between a headline and your first line of sales copy. Too often, good medical copywriting falls flat because a strong headline is followed by copy that isn’t tied to it. Avoid this mistake. Always think of a headline as a...
