by Casey Demchak | Apr 15, 2013 | Blog, Copywriting Techniques
This tip is more important today than ever. People read less and less, so making your copy easy to read is a must. Here are a few tips on how you can achieve this. When you have a marketing piece that contains multiple sections, such as a brochure or web page, it is...
by Casey Demchak | Apr 11, 2013 | Blog, Copywriting Techniques
To keep prospects engaged in your sales writing, make sure your sentences are tight and concise. This also makes your copy easy to read. Long sentences loaded with a lot of punctuation will kill your sales copy. This tip is vital when writing lead-generation materials...
by Casey Demchak | Apr 1, 2013 | Blog, Copywriting Techniques
Medical marketing copy that’s intended to sell should be written in a concise style, and be formatted so it looks inviting to the eye. Given these parameters, here is a simple three-step formula that can help you make your copy fast and easy for prospects to read....
by Casey Demchak | Mar 22, 2013 | Blog, Copywriting Techniques
Here’s a tip you should never ignore. Ever. It’s natural to want to add a little sizzle and hype to your writing, especially when you truly believe in the product you’re writing about. This is understandable because you get excited about your products, and you want...
by Casey Demchak | Mar 20, 2013 | Blog, Copywriting Techniques
It’s always tempting. Very tempting. But never do it. Never open a medical marketing piece by touting how special your company is and how innovative your products are. Instead, take a more humble approach. Begin by talking about your prospects. Make it clear that you...
