by Casey Demchak | May 15, 2013 | Blog, Copywriting Techniques
The question is as old as the craft of medical copywriting. Should your copy be long and detailed or short and sweet? Some people swear the days of long sales copy have died and gone away because they believe nobody reads anymore (which would explain why Amazon sells...
by Casey Demchak | May 9, 2013 | Blog, Copywriting Techniques
I have always enjoyed creating my medical copywriting blog updates in an edgy, conversational voice. It’s just my style and I think it makes my writing a little more engaging and down to earth. That means from time to time I use sentence fragments, split infinitives,...
by Casey Demchak | Apr 25, 2013 | Blog, Copywriting Techniques
I see this mistake a lot. When medical marketing copy, many communication pros will go into detail about their product’s features without saying much about what the real human benefits of those features are. This is a mistake. Here is a simple way of looking at this....
by Casey Demchak | Apr 23, 2013 | Blog, Copywriting Techniques
Last week I received a phone call from a guy named, Bill, who is a product manager at a mid-size medical device company. He told me he appreciated all of my sales writing tips and felt more confident about his ability to create his own marketing materials. However, he...
by Casey Demchak | Apr 19, 2013 | Blog, Copywriting Techniques
I touch on this point frequently because it’s always worth revisiting. Avoid being fancy and cute with your medical copywriting. And never try to impress people with how many big words you know. Even heavy readers with college-size vocabularies want to read marketing...
