Last week I received a phone call from a guy named, Bill, who is a product manager at a mid-size medical device company. He told me he appreciated all of my sales writing tips and felt more confident about his ability to create his own marketing materials.
However, he added that he wears a lot of hats at his company and the challenge he faces is not being able to find time to sit down and write his sales letter, e-blast campaign and new landing pages.
Bill asked if I had any tips and I realized immediately that a lot of medical marketing pros face the same “finding-time-to-write” challenge.
My solution is simple. Take what I call the Pizza Slice approach to writing.
If you’re like Bill and you have several marketing pieces to create, don’t approach this task from the viewpoint that you have a lot of writing to do.
Instead, find a 20-minute “slice of time” once or twice a day to dedicate to your writing. Maybe it’s first thing in the morning or the first 20 minutes after your lunch break—or maybe it’s the last 20 minutes of your day. Pick one or two 20-minute slices of time each day that work for you.
During each 20-minute slice go all out with your writing. No phone calls, no texting, no goofing off! Just stay focused and give it all you got for 20 minutes and then get back to your other tasks.
In just 10 days my Pizza Slice approach adds up to 200 minutes of writing. Make time for two slices a day and 10 days yields 400 minutes of writing.
You’ll be surprised how much work you can get done using my 20-minute Pizza Slice approach. Over a 10-day span the results really pile up. It’s painless, highly productive and it can be a lot of fun.
So what are you waiting for?
If you take action and start writing in 20-minute slices today, in three weeks that sales letter, e-blast campaign and new landing pages will be scratched off your to-do list and instead be generating revenue for your company.