by Casey Demchak | Apr 1, 2015 | Copywriting Techniques
No matter what, never overlook the importance of including a nice description of how your product works when you create your Message Platform. If your customers look at your web site, brochure and data sheet and see three different descriptions of how your product...
by Casey Demchak | Mar 16, 2015 | Blog, Copywriting Techniques
When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing materials. Don’t let...
by Casey Demchak | Mar 15, 2015 | Blog, Copywriting Techniques
Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not be as obvious as it appears...
by Casey Demchak | Mar 15, 2015 | Blog, Key Message Copy Platforms
This week I’m celebrating something special. American Writers & Artists Inc. (AWAI) has launched my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. If you are a...
by Casey Demchak | Mar 10, 2015 | Blog, Key Message Copy Platforms
On March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be a great...
