On March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success.
So I thought this would be a great time to run my annual series on what a Key Message Copy Platform is, and why it’s such an effective marketing tool for your books, products and services.
Over the past two weeks I’ve explained why a Key Message Copy Platform should be the first marketing item you create for your marketing campaign. I’ve also given you a quick overview of how to structure and organize a Key Message Cop Platform.
This week I conclude the series by detailing the main benefits of developing Key Message Copy Platforms for your books and products.
Remember, a Key Message Copy Platform is a comprehensive document that contains all relevant marketing and selling statements about your book, product or service.
Its purpose is to serve as the “master messaging document” from which you can write all of your essential marketing content.
Once completed you will have an information-rich document that’s anywhere between five and 10 pages long. Imagine the power you will have in your hands when you develop a thorough Key Message Copy Platform for all of your products, services and books.
Suddenly, creating consistent selling statements throughout your marketing campaign will be a breeze. There’s no doubt about it, Key Message Copy Platforms really are the secret weapon to:
- Developing strong, persistent marketing messages
- Creating a memorable, positive image for your products and books
- Touching your target audience on an emotional level
- Increasing the selling power of your marketing materials
Plus, putting together marketing materials on a rush basis at the last minute is a heck of a lot easier when you have your Key Message Copy Platform readily available at your fingertips.
That’s it! I hope you’ve enjoyed this series. If you have any questions about how Key Message Copy Platforms can benefit your business, please don’t hesitate to contact me.
Please leave a comment. If you got a knowledge boost from this post I encourage you to share it with your crowd!
For more persuasive marketing content secrets, sign up below for my free sales writing updates. You’ll also receive my free special report on how to develop Key Message Copy Platforms.
Want to learn more? Feel free to give me a call at (303) 697-4793.