by Casey Demchak | Apr 13, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
by Casey Demchak | Mar 23, 2021 | Blog, Copywriting Techniques, Headlines, Insights and Experiences
There’s no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they’re the first thing book buyers see when they scan your website...
by Casey Demchak | Mar 9, 2021 | Insights and Experiences
Over the years, I’ve helped nearly 200 authors write marketing copy for their books. I’ve noticed that many of them barrel ahead even when they’re not sure of all the steps involved with publishing and marketing their books. These are authors who...
by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
by Casey Demchak | Feb 2, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
