Core Message: Write an Enticing Solution Picture
Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words. If you’ve developed a...
Message Platforms: Always Describe How Your Product Works
No matter what, never overlook the importance of including a nice description of how your product works when you create your Message Platform. If your customers look at your web site, brochure and data sheet and see three different descriptions of how your product...Weekly Persuasive Sales Writing Updates
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