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Marketing Messages: How to Write Solution Pictures

Marketing Messages: How to Write Solution Pictures

by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
Message Development: My #1 Headline Writing Secret

Message Development: My #1 Headline Writing Secret

by Casey Demchak | Jan 27, 2019 | Headlines

I really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
Core Message: Write an Enticing Solution Picture

Core Message: Write an Enticing Solution Picture

by Casey Demchak | Feb 28, 2018 | Copywriting Techniques

Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words.  If you’ve developed a...
Message Platforms: Always Describe How Your Product Works

Message Platforms: Always Describe How Your Product Works

by Casey Demchak | Apr 1, 2015 | Copywriting Techniques

No matter what, never overlook the importance of including a nice description of how your product works when you create your Message Platform. If your customers look at your web site, brochure and data sheet and see three different descriptions of how your product...

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