by Casey Demchak | Jun 22, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
by Casey Demchak | May 18, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
You’ve put a ton of time into writing your book and now you’re ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking...
by Casey Demchak | Mar 30, 2021 | Blog, Headlines, Insights and Experiences
In last week’s post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it’s worth repeating), headlines are the most important real estate...
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Over the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
