Core Message: How to Write Compelling Home Page Copy
by Casey Demchak | May 31, 2017 | Copywriting TechniquesI do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
How to Make Your Marketing Copy Grab the Eye!
by Casey Demchak | Mar 9, 2017 | Copywriting TechniquesIt’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
3 Landing Page Copywriting Mistakes Coaches Must Avoid
by Casey Demchak | Feb 7, 2017 | Copywriting TechniquesI do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
The Secret to Writing Great Headlines in a Hurry!
by Casey Demchak | Jan 18, 2017 | HeadlinesHere’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...
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