In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
In my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
I love to read motivational business books. And recently I read one that really knocks it out of the park. In fact, it’s had a huge impact on the marketing success of my Core Message Platform program. So, I’ve decided to take a momentary break from my sales writing...
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