by Casey Demchak | Jul 2, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Your promotional success could hinge on this one thing! When I write book marketing copy for authors and coaches I get asked a lot of really intelligent questions about message development. If there’s one question I get asked more than any other, it’s this:...
by Casey Demchak | Mar 19, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
by Casey Demchak | Jun 11, 2014 | Blog, Copywriting Techniques
It’s a total, absolute universal truth. People love being in on secrets. We all want to be in the know and we all want to feel like “insiders.” Your prospects are no different. Utilize this universal human truth, and you stand a great chance of getting prospects more...
