by Casey Demchak | Jul 23, 2019 | Blog, Copywriting Techniques, Headlines, Insights and Experiences, Persuasive writing tactics
Discover how to keep them crisp, tight, and action packed! When I write book marketing copy for authors or marketing content for business coaches, there are a few areas where I really focus my time and attention. Two of those areas are headlines and bullet points....
by Casey Demchak | May 14, 2015 | Copywriting Techniques
If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and...
