If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and actually read it

businessman hand shows 3d success of business as concept

Better Bullets Make a Bigger Impact!

Bullet points are a simple way to make your sales copy “at-a-glance” friendly, and they’re a great way to communicate your product/service benefits in a style that is sharp and to the point.

A simple formula to follow is to begin your bullets with dynamic action words, and keep them brief and punchy.


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As you can see, all of these bullet points are brief and begin with punchy action words, and none of the action words are repeated—which is a common mistake I see in a lot of copy I review.

When people skim your copy their eyes often hit your headlines and jump down to the bullet points.

So always give your bullets a lot of time and attention because they may be your best chance to get prospects to read the marketing copy that surrounds them.

Remember, if you want to write great sales copy that makes an impact—you’ve got to know how to write better bullet points.

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