Headline Writing: How to Engage the Skimmers

Headline Writing: How to Engage the Skimmers

Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
4 Steps to Getting Great Testimonial Quotes!

4 Steps to Getting Great Testimonial Quotes!

In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?”  This is a good question,...
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