The Think Big Part

For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset.

As a copywriter for coaches, speakers, and authors, I’ve noticed my most successful clients have an unstoppable mindset. They clearly understand that to put together winning marketing campaigns, you must have a strong belief you will succeed. 

So, make this a big part of your game plan for 2018.

When it comes to having a strong mindset, never sell yourself short. Always think big. As I like to say, the first 100-story building wasn’t built by a person with a 50-story imagination.

To drive this point home for you, just think back to when you were a kid.

Remember how having big dreams just came naturally to you? You didn’t dream about growing up to be a local city council member. You dreamed about being president of the United States.

You didn’t dream about being an average player on a local softball team. You dreamed about being a major league all-star.

You didn’t dream about being an actress in small plays at a local strip mall theater. You dreamed about being an academy-award winning actor in blockbuster motion pictures.

And, you fully expected these dreams to come true. Nobody discouraged you because you were a little kid. But then as you got older you were told it was “time to grow up and think realistically.”

Do you think people like Oprah Winfrey, Steven Spielberg, and Bill Gates listened to this lousy advice? Obviously not. Neither should you.

You’ve got nothing to lose and everything to gain by thinking big. So just go for it! Remember, it takes no more thought to dream about a castle than it does a button.

If you think this sounds a little silly, consider this: How many times in your life have you said, “Be careful what you wish for, you just might get it.”

I’m guessing you’ve said this more times than you can count. The reason you have is because deep down inside you know you may very well get what you wish for. So, forget about button-size dreams and aspirations.

Wish BIG and go for it!

The Keep It Simple Part

Another trait I’ve noticed in successful authors, coaches, and speakers is that they keep things simple. They make it a point to focus on just a few things and do them well.

In fact, I’ve noticed most of them only set one or two goals each year. But they make them BIG goals.

When you have just one or two goals, it is much easier to stay focused and organized. So, keep it simple and avoid the trap of spreading yourself too thin and making things too complicated.

Stay laser focused on just one or two goals, and you have a much better chance of seeing your dreams come to fruition.

Why set 10 goals when it’s so much easier to set two? Why be on seven social media platforms when being on three is so much easier to manage? Why spread yourself across 15 Facebook groups when it’s easier to deep dive into five?

Again, give yourself permission to keep things simple.

Go Beyond Goals and COMMIT

I love to say that January is for goals, but February through December are for COMMITMENT.

Think about it, it’s easy to set one or two New Year’s goals and stay excited about them in January.  However, as you cross over into February, your goals will begin to fade from view unless you are fully committed to achieving them.

Numerous studies show that when you really commit to something, your brain works differently. It works overtime to send you a flow of ideas, solutions, possibilities, and even more ideas that keep you energized and motivated to achieve your goals.

Channel Your Inner Dog

When I was a kid, there was always a dog in my neighborhood who was committed to digging out of its yard. You probably remember dogs like this in your neighborhood.

Did those dogs succeed? Pretty much 100% of the time. That’s because dogs don’t try to dig out of yards… and they don’t “give it their best shot” for a day or two. Dogs just don’t have the intellect to think this way.

Instead, dogs commit to digging their way to freedom. They don’t give up, they never stop, and they never argue with their inner critic. They just keep going until they achieve their one big simple goal: digging out of the yard.

In 2018, channel your inner dog and COMMIT to achieving your one or two big goals for the year. And, your strategy can be as simple as …just keep digging without any thought of giving up.

Do this and you will feel unstoppable.

My 2018 Commitments to You

For 2018, I’ve made two big commitments:

  1. Make a few onscreen-instruction video products available to you.
  2. Publish this blog every week, and include more video in it.

I hope YOU hold me accountable to these two commitments. Have a wonderful holiday season. I’ll be back with my next post the first week of January.


Will this post help you create one or two BIG, but simple goals for 2018? Please leave a comment and let me know!

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