by Casey Demchak | Dec 10, 2015 | Key Message Copy Platforms
In my last post, I revealed why a Core Message Platform should be the first marketing piece you create for your products, services and books. Today I’m going to provide a quick review of what a Core Message Platform is, and then give you a structure for creating one...
by Casey Demchak | Dec 3, 2015 | Key Message Copy Platforms
It’s a simple fact. When your prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “No,” and move on. However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when...
by Casey Demchak | Nov 11, 2015 | Copy Heavy
The questions are being asked continually in marketing communication circles. Should your marketing content be copy heavy or copy light? Should your web pages be detailed with specifics, or should they just be a short series of buzz lines that are quick and easy to...
by Casey Demchak | Aug 25, 2015 | Copywriting Techniques
With very few exceptions, every successful piece of direct response sales writing I’ve ever seen is built around a special offer. The most powerful special offers urge you to take immediate action. This is done by setting a time limit on the offer. The strategy is...
by Casey Demchak | Aug 12, 2015 | Copywriting Techniques
Thought I’d take a break from providing my usual persuasive sales writing tips to cover a few funky word things that can trip you up when writing marketing content. Here are three of the more common funky word usage issues that pop up for marketing pros when writing...
