by Casey Demchak | Dec 9, 2012 | Blog, Video Scripts
In the final installment of my three-part series on writing great medical marketing video scripts, I am going to focus on how to leverage the emotional power of video. It’s a big mistake to only focus your script on traditional product features and benefits when it’s...
by Casey Demchak | Dec 6, 2012 | Blog, Video Scripts
Here is another important tip in my three-part series on writing great medical marketing video scripts. Today’s tip focuses on structure, which is often overlooked in corporate script writing. Remember, a poorly planned script will doom a video before it’s even shot....
by Casey Demchak | Dec 4, 2012 | Blog, Video Scripts
Medical device and healthcare videos do not have to be boring. In fact, they better not be. Video on the web is very hot these days. It’s quickly gone from being a bonus item for your web site—to something your visitors expect. If you have a landing page dedicated to...
by Casey Demchak | Jan 8, 2012 | Blog, Medical Product Tag Lines
The medical device and healthcare industries are not known for memorable product tag lines, but maybe this blog entry can help change that. It’s always an advantage to have a benefit-driven tag line that clients automatically link to your product, because it acts as a...
by Casey Demchak | Jan 8, 2012 | Blog, Medical Device Descriptions
Writing a strong description of your medical device is one of the most overlooked aspects of creating an effective medical marketing campaign. Don’t make this mistake. It’s also important that your product description is consistent throughout your marketing campaign....
