by Casey Demchak | Sep 11, 2013 | Blog, Copywriting Techniques
The truth is there’s no one formula for writing effective lead-generation marketing materials. However, I have developed a 12-point checklist that provides you with a proven structure for creating a wide variety of lead-generation sales pieces. Before you declare your...
by Casey Demchak | Sep 6, 2013 | Blog, Inspiration
If you put strategic marketing plans into the hands of two business professionals with similar goals, who is going to do a better job of motivating their team, executing their plan and achieving more success? Some say the person with the better attitude will achieve...
by Casey Demchak | Aug 27, 2013 | Blog, Copywriting Techniques
Today I conclude with the second post in my two-part series on how to write back cover sales copy that motivates people to buy your book. Writing strong marketing copy for authors who self publish can be a challenge because it may not be their area of expertise. Plus,...
by Casey Demchak | Aug 14, 2013 | Blog, Copywriting Techniques
Today I am beginning a two-part series for the many authors who are reading my blog. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after being engaged by your cover, readers are going to flip your book over...
by Casey Demchak | Jul 18, 2013 | Blog, Social Media
Social media is now a larger part of most every medical company’s marketing mix, but does that mean traditional medical marketing materials are no longer relevant? In the final part of this three-part series on medical marketing and social media, I posed this question...
