by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tactics
Maintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
by Casey Demchak | Apr 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
by Casey Demchak | Mar 26, 2019 | Blog, Insights and Experiences, Persuasive writing tactics, Testimonials
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
by Casey Demchak | Mar 19, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
