Open Your Video Script with a Solution Picture

Open Your Video Script with a Solution Picture

Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them!  If you have a direct response landing page dedicated to your product or service,...

Medical Video Script Writing Tips – Part 3

In the final installment of my three-part series on writing great medical marketing video scripts, I am going to focus on how to leverage the emotional power of video. It’s a big mistake to only focus your script on traditional product features and benefits when it’s...

Medical Video Script Writing Tips – Part 2

Here is another important tip in my three-part series on writing great medical marketing video scripts. Today’s tip focuses on structure, which is often overlooked in corporate script writing. Remember, a poorly planned script will doom a video before it’s even shot....

Medical Video Script Writing Tips – Part 1

Medical device and healthcare videos do not have to be boring. In fact, they better not be. Video on the web is very hot these days. It’s quickly gone from being a bonus item for your web site—to something your visitors expect. If you have a landing page dedicated to...
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