unique selling proposition; message platforms; Key Message Copy Platforms Posts by Copywriter Casey Demchak

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Message Platforms: Rock Your Unique Selling Proposition

by Casey Demchak | Apr 13, 2015 | Key Message Copy Platforms

When you write a Key Message Copy Platform for your product or service, the point around which everything revolves is the section you devote to writing about your Unique Selling Proposition (USP). Your USP is the primary competitive benefit your product has that sets...