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Your Marketing Copy Audit Checklist

Your Marketing Copy Audit Checklist

by Casey Demchak | Feb 21, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics

In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
Core Message: Write an Enticing Solution Picture

Core Message: Write an Enticing Solution Picture

by Casey Demchak | Feb 28, 2018 | Copywriting Techniques

Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words.  If you’ve developed a...
Message Development: Craft a Strong “One Liner”

Message Development: Craft a Strong “One Liner”

by Casey Demchak | Feb 21, 2018 | Copywriting Techniques

I’ve found that an important part of the message development process when copywriting for coaches, speakers, and authors is crafting a strong 30-second pitch, which is also called an “elevator pitch.” Having a solid 30-second pitch about you, your book, or program is...
Coaches & Speakers: Book Writing Made Simple!

Coaches & Speakers: Book Writing Made Simple!

by Casey Demchak | Feb 7, 2018 | Copywriting Techniques

A great deal of my experience copywriting for coaches has centered on developing core marketing messages for their books and programs. How to write these marketing messages is typically the focus of this blog. However, this week I’m going to change things up and...
Message Development: Here’s Your Must-Have Tool!

Message Development: Here’s Your Must-Have Tool!

by Casey Demchak | Jan 18, 2018 | Key Message Copy Platforms

First, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this.  In its...
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