by Casey Demchak | Jul 26, 2015 | Medical Device Descriptions
The challenges that come with writing persuasive medical marketing copy are numerous. Every word you write must be factual and really mean something. Why? Because today’s medical marketing materials are under intense scrutiny from the U.S. Food & Drug...
by Casey Demchak | Sep 2, 2014 | Blog, Copywriting Techniques
After 21 years of creating dynamic medical marketing materials as a B2B copywriter, I really enjoy sharing my knowledge with young copywriters who are trying to build their own career. Last week I was able to do this with thousands of listeners when I was a guest on...
