by Casey Demchak | Dec 31, 2015 | Key Message Copy Platforms
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
by Casey Demchak | Aug 3, 2015 | Medical Device Descriptions
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In...
by Casey Demchak | Dec 9, 2012 | Blog, Video Scripts
In the final installment of my three-part series on writing great medical marketing video scripts, I am going to focus on how to leverage the emotional power of video. It’s a big mistake to only focus your script on traditional product features and benefits when it’s...
by Casey Demchak | Dec 6, 2012 | Blog, Video Scripts
Here is another important tip in my three-part series on writing great medical marketing video scripts. Today’s tip focuses on structure, which is often overlooked in corporate script writing. Remember, a poorly planned script will doom a video before it’s even shot....
by Casey Demchak | Dec 4, 2012 | Blog, Video Scripts
Medical device and healthcare videos do not have to be boring. In fact, they better not be. Video on the web is very hot these days. It’s quickly gone from being a bonus item for your web site—to something your visitors expect. If you have a landing page dedicated to...