Coaches & Authors: How to Write Media Speaking Points
by Casey Demchak | Aug 21, 2017 | Copywriting TechniquesWhen I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...
How to Make Your Marketing Copy Grab the Eye!
by Casey Demchak | Mar 9, 2017 | Copywriting TechniquesIt’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
3 Landing Page Copywriting Mistakes Coaches Must Avoid
by Casey Demchak | Feb 7, 2017 | Copywriting TechniquesI do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
The Secret to Writing Great Headlines in a Hurry!
by Casey Demchak | Jan 18, 2017 | HeadlinesHere’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...
- Author Platform
- Case Studies
- Copy Heavy
- Copywriting Techniques
- DTC Medical Marketing Programs
- Healthcare Shopping Trends
- Insights and Experiences
- Key Message Copy Platforms
- Marketing Platform
- Medical Device Descriptions
- Medical Product Tag Lines
- Persuasive writing tactics
- Social Media
- Video Scripts
- Website Copy