by Casey Demchak | Nov 1, 2017 | Copywriting Techniques
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
by Casey Demchak | Aug 21, 2017 | Copywriting Techniques
When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...
by Casey Demchak | Mar 9, 2017 | Copywriting Techniques
It’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
by Casey Demchak | Feb 7, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
by Casey Demchak | Jan 18, 2017 | Headlines
Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...
