by Casey Demchak | Aug 12, 2015 | Copywriting Techniques
Thought I’d take a break from providing my usual persuasive sales writing tips to cover a few funky word things that can trip you up when writing marketing content. Here are three of the more common funky word usage issues that pop up for marketing pros when writing...
by Casey Demchak | May 7, 2015 | Testimonials
Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. In my last post I revealed the first three steps in my five-step formula. This week I’m rolling...
by Casey Demchak | Apr 21, 2015 | Testimonials
There is no doubt about it. Testimonials from respected industry experts are magic for your marketing campaigns. And they are a great way to continually build your credibility. In this post I reveal three proven techniques that make it much easier to acquire...
