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How to Make Your Book Marketing Copy Easy On the Eye

How to Make Your Book Marketing Copy Easy On the Eye

by Casey Demchak | Apr 13, 2021 | Blog, Copywriting Techniques, Insights and Experiences

My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
A Headline Strategy That Snags “Copy Skimmers”

A Headline Strategy That Snags “Copy Skimmers”

by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics

Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
Resolving the Short vs Long Book Marketing Copy Debate

Resolving the Short vs Long Book Marketing Copy Debate

by Casey Demchak | Mar 2, 2021 | Blog

I was given my first copywriting assignment 27 years ago. My marching orders were simple. “Casey, keep your copy short and tight because nobody reads anymore.” Well, 27 years later, marketing copy has sold billions of dollars worth of products, services,...
Simple Words and Short Sentences Sell Books

Simple Words and Short Sentences Sell Books

by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques

I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
The One Thing Book Marketing Copy Must Focus On

The One Thing Book Marketing Copy Must Focus On

by Casey Demchak | Jan 26, 2021 | Blog, Copywriting Techniques

I want to start this week’s post with some breaking career news. I’m pleased to announce that I am now part of Jeff Walker’s Product Launch Formula marketing team. My official title on the team is … you guessed it – copywriter. I am a big fan...
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