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How to Fuel Your Benefit Statements with Emotion

How to Fuel Your Benefit Statements with Emotion

by Casey Demchak | Jul 30, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics

Move your audience to action by tugging at their heart In my last two posts, I’ve focused on the importance of stressing benefits when writing book marketing copy and landing page copy for your online programs. To repeat my mantra: If you’re an author or...

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