• Facebook
  • X
  • RSS
Casey Demchak
  • Home
  • About
  • Copywriting
    • Businesses
    • Coaches/Authors
    • Emails/Pages
  • Consulting
    • Message Auditing
    • 1:1 Coaching Calls
  • FREE eBook
  • Blog
  • Contact
Select Page
Press Releases: Old-School Publicity Still Works!

Press Releases: Old-School Publicity Still Works!

by Casey Demchak | Dec 6, 2017 | Copywriting Techniques

In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix.  In this post, I’m going to stay in old...
Leverage Old School Marketing Power: Postcards!

Leverage Old School Marketing Power: Postcards!

by Casey Demchak | Nov 1, 2017 | Copywriting Techniques

Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
5 Steps to Writing Strong Affiliate Promo E-mails

5 Steps to Writing Strong Affiliate Promo E-mails

by Casey Demchak | Oct 5, 2017 | Copywriting Techniques

Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...
Coaches & Authors: How to Write Media Speaking Points

Coaches & Authors: How to Write Media Speaking Points

by Casey Demchak | Aug 21, 2017 | Copywriting Techniques

When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...
4 Steps to Writing a Strong Media Contact Page

4 Steps to Writing a Strong Media Contact Page

by Casey Demchak | Aug 10, 2017 | Copywriting Techniques

Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
« Older Entries
Next Entries »

Recent Posts

  • The First Two Things Your Book Marketing Should Say
  • Why Write Publish Profit 4.0 Is a Great Value for Authors
  • 9 Secrets to Writing Great Back Cover Copy
  • How to Make Book “Sales Copy” Feel Conversational
  • Audit Your Book Marketing Copy in 7 Simple Steps

Topics

  • Author Platform
  • Blog
  • Case Studies
  • Copy Heavy
  • Copywriting Techniques
  • DTC Medical Marketing Programs
  • Headlines
  • Healthcare Shopping Trends
  • Insights and Experiences
  • Inspiration
  • Key Message Copy Platforms
  • Marketing Platform
  • Medical Device Descriptions
  • Medical Product Tag Lines
  • Persuasive writing tactics
  • SEO
  • Social Media
  • Testimonials
  • Video Scripts
  • Website Copy
  • Home
  • About
  • Copywriting
  • Consulting
  • FREE eBook
  • Blog
  • Contact
  • Follow
  • Follow
  • Follow
  • Follow

Home  About  Copywriting  Consulting  FREE eBook  Blog  Contact

  • Follow
  • Follow
  • Follow
  • Follow

© Copyright 2024 Privacy Policy & Terms and Conditions | AI Writing Policy | Earnings Disclosure | Managed by Ruby Moon Designs.