Leverage Old School Marketing Power: Postcards!
by Casey Demchak | Nov 1, 2017 | Copywriting Techniques
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...5 Steps to Writing Strong Affiliate Promo E-mails
by Casey Demchak | Oct 5, 2017 | Copywriting Techniques
Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...Coaches & Authors: How to Write Media Speaking Points
by Casey Demchak | Aug 21, 2017 | Copywriting Techniques
When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...4 Steps to Writing a Strong Media Contact Page
by Casey Demchak | Aug 10, 2017 | Copywriting Techniques
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...Recent Posts
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