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Message Development: Here’s Your Must-Have Tool!

Message Development: Here’s Your Must-Have Tool!

by Casey Demchak | Jan 18, 2018 | Key Message Copy Platforms

First, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this.  In its...
Coaches & Speakers: Think Big and Keep It Simple in 2018!

Coaches & Speakers: Think Big and Keep It Simple in 2018!

by Casey Demchak | Dec 21, 2017 | Inspiration

The Think Big Part For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset. As a copywriter for coaches,...
Press Releases: Old-School Publicity Still Works!

Press Releases: Old-School Publicity Still Works!

by Casey Demchak | Dec 6, 2017 | Copywriting Techniques

In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix.  In this post, I’m going to stay in old...
Leverage Old School Marketing Power: Postcards!

Leverage Old School Marketing Power: Postcards!

by Casey Demchak | Nov 1, 2017 | Copywriting Techniques

Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
5 Steps to Writing Strong Affiliate Promo E-mails

5 Steps to Writing Strong Affiliate Promo E-mails

by Casey Demchak | Oct 5, 2017 | Copywriting Techniques

Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...
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