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Message Development: Craft a Strong “One Liner”

Message Development: Craft a Strong “One Liner”

by Casey Demchak | Feb 21, 2018 | Copywriting Techniques

I’ve found that an important part of the message development process when copywriting for coaches, speakers, and authors is crafting a strong 30-second pitch, which is also called an “elevator pitch.” Having a solid 30-second pitch about you, your book, or program is...
Message Development: Detail How Your Product Works

Message Development: Detail How Your Product Works

by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms

I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy.  However, when I am writing a Core Message Platform™ for a client, I never overlook...

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