by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics
In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Aug 6, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....
