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Leverage the 2nd Most Powerful Word in Marketing

Leverage the 2nd Most Powerful Word in Marketing

by Casey Demchak | Aug 6, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics

Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....

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