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How to Describe Your Book in a Nutshell

How to Describe Your Book in a Nutshell

by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics

In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
Leverage the 2nd Most Powerful Word in Marketing

Leverage the 2nd Most Powerful Word in Marketing

by Casey Demchak | Aug 6, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics

Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....

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7 Must-Know Copywriting Secrets That Sell More Books

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