by Casey Demchak | Jul 5, 2013 | Blog, Social Media
Social media is becoming a larger part of every medical company’s marketing mix and the book on best practices is still being developed. The major player in B2B social media is LinkedIn. Here is part two of three in a series of posts based on my interview with Los...
by Casey Demchak | Jun 27, 2013 | Blog, Social Media
Although social media is becoming a larger part of every medical company’s marketing mix, the book on best practices is still being written. Recently I sat down with Los Angeles-based Copywriter and Internet Marketing Consultant, Derek Rudnak, to discuss the role...
by Casey Demchak | Jun 21, 2013 | Blog, Medical Device Descriptions
For some reason, creating concise benefit-driven product descriptions gets overlooked in many medical marketing campaigns. Don’t make this mistake. It’s also important that product descriptions are consistent throughout your marketing channels. If your product is...
by Casey Demchak | Jun 12, 2013 | Blog, Healthcare Shopping Trends
While working on a white paper for a client last year, I came across some important statistics on healthcare “shopping” that really captured my attention. According to a study released by the PewResearchCenter in February, 2011, 80% of all Internet users go online to...
by Casey Demchak | May 23, 2013 | Blog, Testimonials
In the medical industry, respected physicians making strong statements in favor of your product or service will do more to influence the opinion of their peers than statements made by your company. For this simple reason, collecting testimonials from industry experts...
