by Casey Demchak | Dec 20, 2013 | Blog, Inspiration
As a small child you intuitively had big dreams. You didn’t dream about growing up to be a local city council member. You dreamed about being president of the United States. You didn’t dream about being a good player on your local softball team. You dreamed about...
by Casey Demchak | Dec 15, 2013 | Blog, Copywriting Techniques
I see this mistake a lot. When crafting sales copy, many marketing pros and small business owners will go into detail about their product’s technical or physical features without saying much about what the real human benefits of those features are. Here is a simple...
by Casey Demchak | Nov 20, 2013 | Blog, Inspiration
Dynamic sales copy is an essential part of any winning marketing campaign. However, equally vital to business success is the attitude behind your marketing program—especially if you’re a small business owner responsible for executing your own marketing plans. If you...
by Casey Demchak | Nov 14, 2013 | Blog, Copywriting Techniques
It’s a copywriting mistake I’ve seen a million times. But don’t you make it too. The problem is sales writing that is not crafted in the right conversational style. It’s either too stiff and formal or too overblown with hype. Neither of these options is good....
by Casey Demchak | Sep 18, 2013 | Blog, Copywriting Techniques
Here is part 2 of my 12-point checklist that provides you with a proven structure for creating a wide variety of lead-generation sales pieces. In my previous post I stated this would be a three-part series—but I changed my mind and decided to just go for it and jam my...
