Dynamic sales copy is an essential part of any winning marketing campaign. However, equally vital to business success is the attitude behind your marketing program—especially if you’re a small business owner responsible for executing your own marketing plans.

If you think mindset isn’t important, I ask you this simple question: How many times in your life have you found yourself saying…

“Be careful what you wish for, you just might get it.”

Most of us have heard and repeated this expression countless times. Why do we use this old saying so often? Because deep down inside we believe it’s true.

How about this expression:

“I’ve never been in a car accident—knock on wood.”

We’ve all related this expression to car accidents, illness and other bad things that can set our business and career backwards. We utter the phrase “knock on wood” because we truly believe that by merely talking about a negative incident—we can actually attract it into our lives.

Another expression I love is:

“Worrying is praying for what you don’t want.”

To some degree, we all believe that we can attract things into our lives by thinking and speaking about them.

Put this power to work for you!

Set your intentions on the exact business marketing goals you’d like to achieve and focus every day on having them come into your life. In other words:

“Be persistent about what you wish for, you just might get it.”

Does this mean all you have to do is wish for success? No, of course not. You’ll have to take plenty of inspired actions to achieve your goals—and writing great sales copy is one of those actions. But everything that exists began with a thought, and the same can be said about your marketing success!

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