by Casey Demchak | Mar 2, 2021 | Blog
I was given my first copywriting assignment 27 years ago. My marching orders were simple. “Casey, keep your copy short and tight because nobody reads anymore.” Well, 27 years later, marketing copy has sold billions of dollars worth of products, services,...
by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Feb 2, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
by Casey Demchak | Jan 26, 2021 | Blog, Copywriting Techniques
I want to start this week’s post with some breaking career news. I’m pleased to announce that I am now part of Jeff Walker’s Product Launch Formula marketing team. My official title on the team is … you guessed it – copywriter. I am a big fan...
