Authors & Coaches: Why Simple Words and Short Sentences Sell More Books and Programs
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
Why It’s Good to Break Grammar Rules with Your Marketing Copy
Here is one of the best tips I received that prepared me for writing marketing copy for authors and business coaches. “There’s writing to please your English teachers and get good grades, and there’s writing to make money and sell things – and they’re two...
How to Write Eye-Friendly Marketing Messages
When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
Let Your Prospects In On a Secret
It’s a total, absolute universal truth. People love being in on secrets. We all want to be in the know and we all want to feel like “insiders.” Your prospects are no different. Utilize this universal human truth, and you stand a great chance of getting prospects more...Weekly Persuasive Sales Writing Updates
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