by Casey Demchak | Jun 22, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
by Casey Demchak | Jun 8, 2021 | Blog, Insights and Experiences
I specialize in writing book marketing copy, but I always have my eye out for other high-value resources that will give you the tools you need to sell more books, gain new fans, and make an impact. In this post, I want to tell you about one such resource that can be...
by Casey Demchak | May 18, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
You’ve put a ton of time into writing your book and now you’re ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking...
by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Mar 2, 2021 | Blog
I was given my first copywriting assignment 27 years ago. My marching orders were simple. “Casey, keep your copy short and tight because nobody reads anymore.” Well, 27 years later, marketing copy has sold billions of dollars worth of products, services,...