When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...
Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest change in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies to prospects, to being a two-way...
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