copywriter Posts by Copywriter Casey Demchak

Coaches & Authors: How to Write Media Speaking Points

by Casey Demchak | Aug 21, 2017 | Copywriting Techniques

When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...

Sales Writing: Special Announcement from Casey

by Casey Demchak | Mar 17, 2016 | Copywriting Techniques

Good news is always worth sharing. So today I am taking a departure from my usual sales writing and Core Message Platform insights to bring you two quick special announcements. Speaking at a BMA Event in Denver on March 24, 2016 I have been a proud member of BMA...

Hook Prospects with Thought-Provoking Questions

by Casey Demchak | Nov 24, 2015 | Copywriting Techniques

I love great questions. In fact, asking yourself the right questions can instantly motivate you and put you in a dynamic mindset. Here are a few that illustrate my point: How can I turn this disappointment into a new opportunity? What can I do to make today the most...