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9 Secrets to Writing Great Back Cover Copy

9 Secrets to Writing Great Back Cover Copy

by Casey Demchak | May 25, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics

The one aspect of a book marketing campaign authors ask me about the most is how to organize and write strong back cover copy – and for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after...
Coaches & Speakers: Book Writing Made Simple!

Coaches & Speakers: Book Writing Made Simple!

by Casey Demchak | Feb 7, 2018 | Copywriting Techniques

A great deal of my experience copywriting for coaches has centered on developing core marketing messages for their books and programs. How to write these marketing messages is typically the focus of this blog. However, this week I’m going to change things up and...
9 Building Blocks of Super Back Cover Marketing Copy!

9 Building Blocks of Super Back Cover Marketing Copy!

by Casey Demchak | Feb 22, 2017 | Copywriting Techniques

The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...

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