by Casey Demchak | Feb 7, 2018 | Copywriting Techniques
A great deal of my experience copywriting for coaches has centered on developing core marketing messages for their books and programs. How to write these marketing messages is typically the focus of this blog. However, this week I’m going to change things up and...
by Casey Demchak | Feb 22, 2017 | Copywriting Techniques
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
