by Casey Demchak | May 14, 2019 | Blog, Insights and Experiences
Bonus ideas that make your books too enticing to pass up! In last week’s post, I detailed a book promotion strategy for offering free bonuses to readers as a means of motivating them to buy your book. I write book marketing copy for a lot of authors who are eager to...
by Casey Demchak | May 7, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
by Casey Demchak | Apr 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
by Casey Demchak | Mar 12, 2019 | Blog, Copywriting Techniques, Insights and Experiences
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
