by Casey Demchak | May 19, 2020 | Blog, Insights and Experiences
In my last two posts, I discussed what you can do as an author to make writing “sales copy” for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation...
by Casey Demchak | May 12, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the “it” factor that can make conversational sales copy even more...
by Casey Demchak | Apr 28, 2020 | Blog, Persuasive writing tactics
I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to “normal.” With any luck, you’re seeing similar momentum building where you live too. This week I want to talk to you about...
by Casey Demchak | Apr 14, 2020 | Blog, Copywriting Techniques, Insights and Experiences
I hope you and your loved ones are staying safe and sound during this COVID-19 crisis. If you’re like me, you’re getting used to it (for better or worse), and you’re using the time to get a lot of stuff done. As an author/online entrepreneur, it certainly is a good...
by Casey Demchak | Apr 7, 2020 | Blog, Insights and Experiences, Inspiration
The COVID-19 situation crisis rolls on, so I want to start by sending you a lot of positive energy. I sincerely hope you and your family are doing well. I believe a lot of good will eventually emerge from this situation if that’s what you choose to focus on. You and I...
