How to Write Enticing P.S. Lines that Grab Your Readers

This week’s book marketing copy quick tip goes back to when you and your friends were little kids who passed “secret notes” back and forth during math class.

Remember how much fun it was and how important it seemed. Well, it was important because you were learning how to write book promotion copy … only you didn’t know it.

Think about it. When you passed secret notes back and forth with your friends, where was the real juicy stuff? It was usually in the P.S. line at the end of your note.

Remember how your eyes would immediately jump down to the P.S. line because it said stuff like …

P.S. I’ve got a big crush on Jenny, but don’t tell her.”

P.S. I’m going to run away from home next week. Don’t tell my parents.”

Now that you’re an author with a book that you’d love to see become a bestseller, you can use P.S. lines to make your marketing copy as enticing as the secret notes you wrote as a kid.

P.S. lines can be used to great effect when you include them at the end of your sales pages, e-blasts, and other marketing content for your book or online programs.

And of course the more engaging you make your marketing copy, the more books and programs you’re going to sell.

To discover how to use enticing P.S. lines in your marketing copy,
click through and check out this week’s Book Marketing Copy Quick Tip video.



Put Something Juicy in the P.S. Line

In this week’s video I give you a few simple strategies for writing P.S. lines that will definitely enhance your book marketing copy, so please watch it.

Here is an overview of some of the key points you’ll see my cover.

Research shows readers’ eyes gravitate to P.S. lines. So use them!

Always put something “big and juicy” in the P.S. line.

P.S. line ideas …

  • A whopper of a big benefit
  • An urgency statement
  • A big compelling must-have bonus
  • A special “do-this-NOW” benefit

You can also mix elements of these P.S. line options and merge them into one P.S. line.

I cover these tips and provide some detailed examples in this week’s video, so I really encourage you to watch it.

Until next week, take action and make things happen!


Will this post help you build P.S. lines into your marketing copy? Please leave a comment and let me know!

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