How to Make “Sales Copy” a Simple Conversation by Casey Demchak, expert in copywriting

I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to “normal.” With any luck, you’re seeing similar momentum building where you live too.

This week I want to talk to you about writing “persuasive sales copy,” which I’ve found for many authors and business coaches is a phrase that makes them cringe.

Why? Because it sounds like “persuasive sales copy” is a ploy you use when you want to trick or manipulate people into buying your book or online program.

However, this couldn’t be further from the truth. Persuasive sales copy can have the same feel as a friendly conversation between you and potential readers of your book or users of your online program.

In fact, the most persuasive sales copy you can write really should have the tone of a casual chat between you and a close friend. No hype. No fluff. No manipulation. Just straightforward honesty and authenticity.

When you learn this technique, you’ll sell more books and online programs.

To find out why sales copy with a conversational tone is so effective, click through
and check out this week’s Book Marketing Copy Quick Tip video.



Like a Chat Between Good Friends

In this week’s video, I provide insight into why the most persuasive copy you can write should have the same tone as a casual chat with a good friend. So be sure to watch it.

Here are some of the key points you’ll hear me touch on.

“Persuasive sales copy” is not a phrase that should make you turn tail and run the other direction. Marketing copy that is filled with hype, fluff, and unrealistic promises will certainly turn people off.

However, marketing copy with a casual, friendly tone can be highly effective if you lead people through a simple motivating sequence that 1) stresses user benefits; and 2) doesn’t require you to be brash or boastful.

It really is possible to motivate readers to buy your books and programs by writing sales copy in a style that mirrors the tone and feel of a casual conversation you’d have with a good friend.

Again, I cover this topic in more detail in this week’s video, so I really encourage you to check it out.

Until next week, take action and be good to yourself and those you love!


Will this post help you write persuasive sales copy that has a conversational tone? Please leave a comment and let me know!

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