How to Leverage Piggyback Book Marketing by Casey Demchak, expert in copywriting

I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip.

In recent posts I’ve been detailing each step in my 9-step formula for writing conversational marketing copy for your book promotion materials.

So far I’ve covered Steps 1-4. However, this week I’m going to pause before I get to Step 5 to share a book promotion secret some colleagues and I were discussing last week in a Facebook group.

The strategy we were talking about is commonly called piggyback marketing. You can find out how to leverage this really cool book promotion technique in this week’s video.

In a nutshell, piggyback marketing involves planning a special promotion for your book that is tied to a current news or cultural event that you know will get media attention.

This is a simple and effective book promotion strategy that is often overlooked.

To find out how simple it is to leverage piggyback book marketing,
watch this week’s Book Marketing Copy Quick Tip video.



Build a Special Promotion and Tie It to a News Event

Every author with whom I’ve worked knows the importance of making a big splash with their book launch.

However, after the heat around a launch fades, many authors struggle to find ways to ignite excitement for their book during the course of their long-term book promotion efforts.

Is this a challenge you face? If it is, developing piggyback book marketing strategies is a must.

In this week’s video I discuss this often overlooked strategy and provide you with helpful real-world examples of how to execute it.

Here are some of the key points I cover:

Develop a special book promotion campaign that’s tied to a real-life news or cultural event. For example, if you’ve written a romance novel or a nonfiction book about how to manifest and manage romantic relationships, run a special promotion for your book around Valentine’s Day.

If you’ve written a book about wealth building or financial planning, run a special promotion for it around April 15, which is tax day.

October, which is breast cancer awareness month, could be the perfect time to launch a special promotion if you’ve written a book about women’s health.

The overall idea is to run a special promotion for your book that piggybacks on news and cultural events that are always publicized.

I cover piggyback book marketing strategies in greater detail and provide an extra “outside the box” example in this week’s video, so I encourage you to watch it.

Until next week, take action and make things happen!


Will this post help you create a special piggyback promotion for your book? Please leave a comment and let me know!

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