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How to Leverage Mental Triggers in Your Marketing Copy - Part 3

Stimulate positive emotional reactions in your prospect’s mind

In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign.

The main point I stressed is that using mental triggers gives you the ability to create positive emotional reactions in your readers, without feeling as though you’ve manipulated them in any way.

The six mental triggers I’ve covered over the past two weeks included how to …

  1. Give your book promotion the feel of an exclusive event
  2. Use storytelling to captivate your audience
  3. Stir up your readers’ emotions
  4. Inject humor, stories, and vulnerability into your copy
  5. Keep your message simple and easy to understand
  6. Be definitive and certain with your opinions

In the final installment of this series, I share three more mental triggers you can blend into your marketing copy to help you sell more books and online programs.

Mixing mental triggers into your marketing messages will definitely give your book promotion a more professional polish, so I really encourage you to watch this week’s video.

To discover how to build mental triggers into your marketing copy,
click through and check out this week’s Book Marketing Copy Quick Tip video.

 

 

People May Feel Obligated to Buy from You

It’s much easier to connect with your readers when you learn how to blend mental triggers into your book promotion copy.

There is an extensive list of mental triggers you can leverage to create better book marketing copy. However, in this three-part series I am showing you nine of my favorites.

Here is a summary of the final three. I go into each of them in more detail in this week’s video, so be sure to watch it.

  1. Be Exact: The more exact you can be, the better. For example, if you’re touting numerical results, don’t round off your numbers. Using exact numbers feels more real and believable.
  2. Community: People love to feel like they’re part of a close-knit community of like-minded people. Show leadership and make people feel like they’re part of something exclusive.
  3. Reciprocity: When you deliver BIG value people almost feel obligated to give back to you by buying your book or online program.

Remember, you don’t have to use all nine mental triggers I’ve covered in this series when writing your marketing copy. If you focus on using just one or two of them it can really approve your book promotion.

Again, I cover each of these final three mental triggers in more detail in this week’s video, so be sure to watch it.

Until next week, take action and make things happen!

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Will this post help you build mental triggers into your marketing copy? Please leave a comment and let me know!

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