When Should I Write My Book Marketing Copy

A few weeks ago, I created a video post on the best time to write your book marketing copy.

A couple of authors emailed me and asked me to take it a step further and provide some tips on the best way to get started with their book marketing copy process.

This inspired me to begin 2021 with a back-to-basics series that starts with tips on how you can rev up your book marketing copy motor.

Starting your book promotion copy is a little like working out. Before you jump into the writing, it’s a good idea to do a few mental stretching exercises that lay the groundwork for creating great messaging.

If you take the time to do this, you’ll be in a strong position to write promotional copy that leads to more book sales.

I encourage you to find out how easy it is to warm up your book marketing copy engine by watching this week’s video.

To find out how to jumpstart your book marketing copy motor,
watch this week’s Book Marketing Copy Quick Tip video.



Here is an overview of the points you’ll hear me cover in detail.

Adopt a Hunt and Gather Mindset

As an entrepreneur, I wake up each day knowing that I have to get out into the world and hunt and gather. In other words, I have to take responsibility for making things happen and getting results.

Putting yourself in this mindset is a great way to fire up your book marketing copy engine. Make a commitment that you’re going to write or oversee the writing of strong marketing copy for your book.

Take responsibility and simply decide that no matter what it takes you’re going to end up with book promotion copy that has a solid professional edge to it.

Promise Not to Get Caught in the Perfection Trap

Next, promise yourself that you won’t get caught up in the trap of thinking your book marketing copy has to be absolutely perfect, especially when you write your first draft. If you fall into this trap, it will take you forever to complete your copy.

Just start writing, knowing that good writing is the result of rewriting, and great writing comes from rewriting some more. When you give yourself this mental freedom, writing your copy is a lot more fun.

Allow Yourself to Edit and Course Correct as You Go

This mental exercise is a natural extension of the previous step. With the exception of your back cover copy, most of your book marketing materials will be in a digital format.

This means you can always test, course correct, and revise your copy as you move through your book’s marketing cycle.

Knowing you have the flexibility to polish and improve your marketing copy even after your book has been published should prevent you from getting caught in the perfection trap.

Commit to Being Your Number One Book Promoter

Finally, make a pledge that you’re going to make the effort to be your book’s number one promoter. No one will ever care about your book as much as you do. It’s your baby!

So before you write your book promotion copy, make a commitment to doing everything you can to share your book with the world. This will motivate you to put forth your best effort when you write your marketing copy.

Plus, when you have strong book marketing copy at your fingertips, your book marketing confidence will go through the roof! This will further motivate you to share your book on a global scale.

Again, I cover each of these points in more detail in this week’s video, so I urge you to watch it.

Until next week, take a lot of action and make things happen!



Will this post help you rev up your book marketing copy motor? Please leave a comment and let me know!

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