by Casey Demchak | Jan 8, 2012 | Blog, Testimonials
In the medical industry, renowned physicians making strong statements in favor of your product or service will do more to influence the opinion of their peers than statements made by your company. For this simple reason, collecting testimonials from industry experts...
by Casey Demchak | Jan 8, 2012 | Blog, Healthcare Shopping Trends
While working on a white paper for a client last year, I came across some important statistics on healthcare “shopping” that really captured my attention. According to a study released by the Pew Research Center in February, 2011, 80% of all Internet users go online...
by Casey Demchak | Jan 8, 2012 | Blog, DTC Medical Marketing Programs
Direct-to-consumer (DTC) medical marketing programs are essential to device and healthcare companies. Why? Because when you engage prospective end-users before they visit physicians, they are more likely to ask about, or request, your product or service during...
by Casey Demchak | Jan 8, 2012 | Blog, Case Studies
Case studies are a powerful marketing tool because they allow you to use the words of satisfied clients or patients to tell a moving, compelling story about your healthcare service or medical device. There’s no one formula for writing case studies, but here is one...
