by Casey Demchak | May 6, 2014 | Blog, Insights and Experiences
One of the best investments I have made over the past two years was becoming a member of Author U, a really great organization ran by the amazing Judith Briles—a nationally-respected self-publishing superstar who I am proud to call a friend. For the second straight...
by Casey Demchak | Apr 24, 2014 | Blog, Copywriting Techniques
Ok, so you’ve written a killer sales letter or landing page and now you’re looking for a copywriting technique that will really help you close the deal. To persuade your prospects to buy you’ve added a strong call to action that includes a limited-time special offer....
by Casey Demchak | Apr 21, 2014 | Blog, Inspiration
One of my favorite books is, The Miracle Morning, by keynote speaker and Hall of Fame business achiever, Hal Elrod. For years I had been a notorious night owl, but had slowly become frustrated with my level of productivity. The reason for my decreased output was...
by Casey Demchak | Apr 16, 2014 | Blog, Inspiration
Twenty-three years ago I came to what may have been the premature conclusion that I wasn’t going to hit it big as a screenwriter in Hollywood. I had several close calls, but I just didn’t hit the screenwriting lottery. One day I began reading my junk mail and thought,...
by Casey Demchak | Jan 27, 2014 | Blog, Copywriting Techniques
The question is as old as the craft of sales writing. Should your copy be long and detailed or short and sweet? Some people swear the days of long sales copy have died and gone away because they believe nobody reads anymore (which would explain why Amazon sells so...
